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Showing posts with label gogetlost.site. Show all posts

7 Essential SEO Tips and Tricks in 2019

7 Essential SEO Tips and Tricks in 2019

If you have been doing business online for a while, you know that SEO is no longer a simple affair. In fact, it’s becoming harder and harder to become relevant and get the results you want.
Gone are the days when you could hack your way to success by stuffing some keywords into a text and catapult your site on Google’s first page of results.
Today, it’s all about quality content, but that doesn’t mean that SEO is dead. It is, in fact, very much alive, just respawned into a completely different shape.
Ranking high takes a lot of effort today, but it’s not the impossible task some digital marketers make it up to be.

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I have been writing web content continuously since 2009, and I’ve been there for most of the changes that happened in the world of SEO, keywords, and digital marketing.
From collaborations with more than 500 clients, I know for a fact that many digital entrepreneurs still think that a couple of keywords added here and there will propel their website to the top. It’s 2019, and one thing is sure — that is not going to happen.
So if you’re only doing seven things to improve your rankings this year, make sure they are these ones.
An SSL certificate is vital for a website, as it provides assurance about its identity to its visitors.
You can see whether a website has an SSL certificate installed by clicking on the SSL icon in the form of a lock displayed on the address bar.
Like on this website:
If the website doesn’t have an SSL certificate, it will display a “Not secure” warning in the same place.
SSL works by protecting the information on a website by encrypting the data transfer to the visitor’s browser.
Most of the popular WordPress hosting services, including Bluehost and HostGator, come with a free SSL certificate so you can keep your customers and website safe. You can also purchase one separately.
Titles and headings help search engines and readers to understand a text. They are the first thing readers see, and they should convey the message of the article.
Because readers tend to pay more attention to titles and headings than to the chunk of text that follows them, it’s essential for them to be informative.
Optimizing headings is one of the easiest ways to improve SEO because you don’t have to go out of your way to do it. You get points for something you were going to do anyway — all you need to do is get it right.
“But wait,” you’ll say, “I thought that headings having an impact on SEO was a myth.” And you would be right. However, better text is better for SEO, and having well-crafted headings will make your text easier to read. And if you want to include some keywords in your post, headings are a great home for them because they capture the attention quicker.
It goes without saying that you should always use images. Now that we’ve established that, let’s talk about prepping images to use in your content.
Once you have decided which images to use in your blog post, it’s time to optimize them. The file name is the place to start — don’t go with DSC57869.jpg or something similar. Google doesn’t know what that is, so give it a hint.
If your image is of a dog in Aspen, name the file dog-aspen.jpg. Try to name the main subject of the photo at the beginning of the file name.
Next, choose the format. There are no right or wrong choices here in terms of SEO, with JPEG being a popular option for clarity and larger photos, and PNG for those situations where you want to preserve background transparency.
Scale the image for SEO to reduce the file size and improve loading times. WordPress offers multiple sizes to choose from once the image is uploaded, but you still need to compress it, so the website loads fast. Plugins such as Smush or Short Pixel are there to do the job for you — you can forget about them after installation.
Being featured in “Position 0” on Google is the holy grail of SEO these days. By getting your content all the way to the top of the search page, even before the actual search results, you get additional exposure for your brand.
For example, if you type “SEO” in Google’s search bar, this is what comes up right at the top:
As you can see, featured snippets aim at answering the question right away, so technically, you can get your answer even without scrolling down the page or even clicking on the snippet.
Getting featured in the snippets is not easy. Research provided by Ahrefs shows that 99.58% of the pages featured in snippets already rank in top 10 of Google, so the conclusion is that the chances to get featured are higher if you already rank high for a specific query.
Interestingly enough, Ahrefs also found that the featured snippet is stealing clicks from the #1 ranking result, but it doesn’t necessarily attract more clicks by itself.
The numbers they provided from their study of 2 million snippets, a featured snippet attracts ~8.6% of clicks (on average) and the #1 ranking page below gets ~19.6% of clicks (on average).
But when there is no snippet on the page, the #1 one ranking page will get ~26% of all clicks.
To get featured in snippets, you need to focus on question-type search queries, but also on long-tail queries, which are demonstrated to trigger featured snippets in the same study by Ahrefs.
The heading above may sound a bit patronizing for seasoned writers, but this is one of those situations where everyone knows what they have to do, only for many to fail spectacularly.
Evergreen content remains relevant well past its publication date. Of course, this is easier for some than others. If you have a blog featuring news about celebrities, you need to build authority in other ways. Still, evergreen content is the number one factor that will drive constant traffic to your website.
Evergreen posts offer great value for money because they retain their relevance over the years. They are also tremendously beneficial for your SEO strategy because they gain link consistency over time while driving traffic.
Kevan Lee from Buffer has a very informative article on evergreen content, in which he suggests strategies for creating content that will last, including writing without assuming knowledge from the reader› and narrowing your topic. The Complete List of Evergreen Content Ideas for Your Blog is a great example of an evergreen post and makes a terrific read if you want to explore more on the topic.
Readability is a term that refers to the ability to read and understand a text. As such, focusing on making a text accessible and easy to comprehend by the majority of users is essential when creating web content.
Because it is not possible to know what level of understanding readers will have, digital marketers rely on math equations to measure the readability of a text. Using tools such as Yoast SEO for WordPress, you can have your text analyzed automatically for multiple factors that improve readability. These include the number of words in a sentence, the use of passive voice, the number of interconnecting words you use to break down sentences into chunks that are easy to read and understand and more.
Here is what Yoast SEO says about this blog post I’m currently writing:
As you can see, I could do with more transition words, so the text is even easier to digest. I have enough variety in my sentences and the length of paragraphs and sentences is good. Yoast SEO also gives you an idea of how complex a text is by displaying the Flesch reading ease score. You should aim for a score of at least 60–70 for text that is easy to read.
A vital thing that many content writers don’t grasp in the beginning is that writing copy for the web is not the same with writing fiction or academic texts. It might be difficult in the beginning to find your “voice,” but once you do, it will become second nature to write for a very general audience.
Link building is a subject that many digital marketers roll their eyes at, and they are quite right to do so. I’m not talking here about link building circa 2010 when search engines would index and rank just about anything as long as you had a guy or gal somewhere in a basement building links for your site.
I’m talking about building relevant links since the Google Core Algorithm is based on links and that is not something that is likely to change soon. Backlinks are now just a piece of the puzzle when it comes to SEO, so make sure they aren’t your entire SEO strategy.
Instead of focusing on numbers, focus on creating content that generates links naturally. If you create content that is good enough to get ranked well by search engines, chances are some publication will cite it, link to it, and build you some links organically.
Kelsey Reaves at moz.com did an interesting experiment that showed the power of links generated naturally vs. the processes the same website had back in 2015. It was all about networking and growing your database of friends so that you can reach out in an authentic way. A sort of content-buddies approach, if you will. Yes, this will take time, but the results are rewarding because you get your content out there while improving your networking skills at the same time.
The SEO game is constantly evolving, so make sure you stay ahead of it and capture the traffic you need for your business by implementing the tips above.

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